PENGARUH HARGA, PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIANG ULANG TEH  DAUN GAMBIR SONDEL DI KABUPATEN  PAKPAK BHARAT

Astoti Munte; Akman Daulay; Eka Umi Kalsum

Authors

Astoti Munte Program Studi Manajemen, Fakultas Ekonomi Universitas Al-Azhar Medan
Akman Daulay Program Studi Manajemen, Fakultas Ekonomi Universitas Al-Azhar Medan
Eka Umi Kalsum %%%Program Studi %%Manajemen, Fakultas Ekonomi, Universitas% Al-Azhar Medan%%%

Keywords:

Price, Promotion, Product Quality, Repurchase Decisions

Abstract

The purpose of this study was to determine the influence of price, promotion and product quality on repurchase decision of Teh Daun Gambir Sondel in Pakpak Bharat Regency. The population of this study consisted of people from Pakpak Bharat Regency who were regular purchasers of Teh Daun Gambir Sondel. The sample used consisted of 97 respondents. The sampling technique used was purposive sampling. The research data was collected using quantitative methods using a questionnaire whose validity, reliability, assumptions and classical hypotheses were tested using data analysis techniques using multiple linear regression analysis.The results of this study partially show that price, advertising and product quality have a positive and significant influence on purchasing decisions. At the same time, price, promotion and product quality simultaneously have a positive and significant impact on the repurchase decisions of Teh Daun Gambir Sondel in Pakpak Bharat Regency

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